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About the Book

In the ever-changing world of business, we’ve arrived at a point where process trumps culture and the race toward efficiency leaves us unable to reach our potential. Stuck in the land of status quo, we’ve forgotten how to think. We’ve become so focused on inside processes and procedures that there’s no time left for big-picture thinking and value-added work. This perfect storm has led to the rise of two evils: complexity and, even worse, complacency.

The exact structures that were intended to grow businesses are now holding us back. It’s time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. If we want people to approach change differently, we have to change our approach.

Author and CEO Lisa Bodell urges companies to evolve from “Zombies, Inc.” into “Think, Inc.” Big-picture thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. Kill the Company is the handbook for a revolution in thinking, growing, and innovating.

Purchase your copy today!

Published by Bibliomotion