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Killer QuickWin: Assumption Reversal

Posted on 16th April, by Jennifer Wang in Video-2.

Killer QuickWin: Assumption Reversal

An effective technique that we use with organizations to stretch their thinking further is called Assumption Reversal. Too often, when we brainstorm we make assumptions around how something has to work or what has to be included in it for it to be a success. Those assumptions can often be wrong. Assumption Reversal allows you to take your assumptions and turn them on their head to create something totally new and different. Here’s how it works:

Let’s assume you’re coming up with new ideas for a restaurant. First, list all the things you assume have to go into a restaurant. You’ll say things like “it has to have food,” “it has to have a chef,” “it has to have a menu,” “it has to have tables.” The key to success is taking those assumptions and turning them on their head—maybe you don’t need food, tables, or a chef. Then, come up with ideas based on those reversals and you’ll be surprised at how you can really stretch your ideas. Maybe you come up with a restaurant that’s in the park, where people sit in hammocks, grow their own food, and serve themselves. You get the idea.

For this and other tools that can stretch your company even further, visit us at

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