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Killer QuickWin: Kill The Company

Posted on 1st March, by Jennifer Wang in Video-2.

Killer QuickWin: Kill The Company

To be innovative, innovation often cannot be your starting point. In fact, at futurethink, we challenge organizations to take a bold look at themselves and rather than only focusing on what works, we challenge them to focus on what needs fixing first. To do this, we use a provocative exercise called Kill The Company.

Here’s how it works: gather your teams (include people of all levels and functions), and ask them a simple question: “Imagine that you’re the competition. What would you do today to put us out of business?”

People in the room will come up with all kinds of threats and vulnerabilities. Have them plot their ideas on a continuum, from “smallest threats” to “biggest threats” and see what needs to be attacked first. Once you can visualize all the different ideas that people come up with of how to attack your own company, you can ask some really interesting questions:
“What do we see that we didn’t think about before?”
“What type of wild cards do we have to watch out for?”
“What quick wins emerge that we could attack now and get rid of vulnerabilities quickly?”

Kill The Company is a really great exercise that allows people to be provocative rather than complacent, and is the first step towards greatness. For this and other tools like it, visit us at

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