People in our organization actively think about how to push the boundaries of what is seemingly possible, and imagine how to apply critical trends to our business to ensure that we stay ahead.

Our employees are comfortable asking provocative and sometimes unsettling questions to stretch the organization’s thinking.

Our employees approach problems from various angles and apply best practices from offbeat sources in search of the optimal solution.

Our people can think on their feet and, when faced with unforeseen challenges, can nimbly change directions.

Our employees do not easily give up on their beliefs and ideas when encountering adversity or disbelief, and generally see them through.

Our organization is constantly looking forward to the next five to ten years, and actively seeks solutions on how to stay ahead of the curve.

My team knows where to go to learn about innovation and trends.

We constantly seek to do things better than what’s been done before. We push for continual improvement, even if what we’re offering is an industry leader or already successful.

Competitors envy our ability to shape the industry and generate unorthodox solutions for our customers.

People in our organization are encouraged to take risks within certain boundaries, and they/we know what those boundaries are.

Failure and smart risk taking are celebrated within our organization and by our leadership. Efforts do not have to be “successful” to be recognized.

There is an active culture of dialogue between roles, departments, functions, and levels within the organization.

We understand that we do not have all the expertise we could ever need in-house, and thus try to partner with people/firms outside the company to develop new ideas.

We purposefully hire people with diverse backgrounds and strive to create teams that are comprised of a variety of disciplines to ensure a complete perspective.

We often look at what other companies and industries adjacent or even unrelated to ours are doing. We strive to learn from them and apply their best practices to our own work.

We provide training and support so people at all levels of the organization have the knowledge and tools to generate solutions.