Tag: Picture the Future
Getting your teams to envision the future is a really important exercise, but it can be very difficult. We’re constantly focused on what’s going to happen tomorrow, next month, or even next quarter, to the detriment of thinking about what’s going to happen in three, five, or ten years. I use a technique called Picture the Future to help teams think more long-term and be able to concentrate on what’s driving the business in the first place.
Get your teams together and have them think about this simple exercise: imagine that you’re in an airport and it’s five or ten years from now. You see your company on the front of a magazine or an e-zine. What does that magazine cover say?
Let me show you some examples of what a pharmaceutical company came up with. For example, here on the cover … Read More »