TOOLKIT TOPIC
Explore Unmet Needs
Learn customer-centric thinking to boost innovation.
Toolkit includes
10.73 minutes of on-demand video
3 downloadable resources
Learner level
Individual Contributor, Team Leader
Who this is for
This toolkit is tailored for team leaders and individuals aiming to innovate based on deep customer insights and improved service delivery.
Toolkit overview
Businesses that struggle to align with evolving customer needs, often miss critical growth opportunities. This toolkit equips you with unique, customer-centric thinking strategies to identify and address these gaps. Learn to enhance your offerings and directly increase customer satisfaction and loyalty.
Understanding and predicting customer behavior is increasingly challenging yet critical for sustainable business growth. This toolkit delves into customer-centric thinking, arming you with three proprietary techniques: 'Hunting Grounds', 'Day in the Life of a Customer', and 'From Pain to Gain'. These strategies enable you to uncover new business opportunities, significantly improve product and service experiences, and resolve customer pain points. Using these resources, you'll translate customer insights into actionable innovation that drives competitiveness and market leadership. Make a real impact through enhanced customer engagement.
Toolkit outcomes
Expand customer reach and new market opportunities
Enhance customer satisfaction and loyalty
Resolve customer customer pain points for an improved experience
Increase product and service innovation
What you’ll learn
Uncover new business opportunities with the 'Hunting Grounds' technique
Improve the customer experiences through the 'Day in the Life of a Customer' technique
Eliminate customer challenges using the 'From Pain to Gain' technique
Transform products and services by aligning them closer to customer needs